Steve Novich, Partner
Steve was born into the catering and event industry. He worked with his mom in her catering business when he was a kid. He spent 20+ years in the linen industry, until he realized he needed a new challenge. Having been to so many events, he was always thinking “What else can we do for a party?" Steve came up with idea of lounge furniture. Couches, huge ottomans with illuminated tables and bars. Using existing linen clients and his vast array of contacts with his business partner Sandy Hines, Jersey Street built up a stable of accounts. Steve finally got to break out of the stale linen industry and show his creative side. His ideas go way beyond furniture and enter into the event décor arena. Steve holds a BS in Political Science from The College of New Jersey.

Sandy Hines, Partner
Sandy has spent 20 years in the textile and linen industry in a variety of companies and marketing positions. She met her Jersey Street partner Steve Novich in the industry, and they quickly realized they had similar goals and worked well together. She started Jersey Street with Steve and has played a key role in its development and growth. Sandy has a creative flair for accenting the furniture that has really brought Jersey Street into the décor arena. Having worked in linens, the move to creative décor with furniture has been a natural transition. Not only has she become a creative force, but she has developed a marketing and sales skill that has helped the company tremendously.

Adam Batt, Partner
Adam spent 20+ years in the corporate advertising world, placing big media budgets for Fortune 500 clients like IBM, AT&T and American Express. He was part of the introduction of the internet age and its big boom back in the nineties. He was a speaker to large audiences at many industry functions. As much fun as it was, he was looking for a new challenge, where his marketing skills could translate into a different industry. He spoke to his good friend Steve Novich who was embarking on a new venture, lounge furniture for corporate and social events. Steve, along with his partner Sandy Hines were looking for someone to help generate sales for their new company, Jersey Street Furniture. Not having any traditional sales experience, but knowing how to market products, Adam began making sales calls. Soon after he began, sales started increasing, and Jersey Street was on its way. Adam has become an integral part of Jersey Street’s growth and will help develop its future. Adam is an avid cyclist and skier, a sport for each season. Adam holds a BA in Marketing from Ithaca College.

Javier Garcia, Partner
Javier has spent 15 years in the event industry. He’s worked with Jersey Street partners Steve and Sandy for many years and was there for the inception of the company. Javier is the king of logistics, responsible for making sure that delivery trucks go out on time to the events, loaded with everything ordered. He manages the entire warehouse and is responsible for building most of the custom made furniture. You will often see him at events with his delivery team, at 1am loading up a truck.

Tina Goldstone
Tina grew up in London, England. After completing her BA (Hons) degree in Business Studies at a renowned British School, she was selected by IBM as a graduate trainee. Tina worked for over ten years with IBM initially selling main frame products to large corporations. Later Tina became an IBM consultant to major oil and pharmaceutical clients. She also eagerly took on the responsibility of organizing large customer meetings and IBM corporate events. Tina took a break from the corporate world to raise her children and in 1999 Tina and her family moved to New Jersey. Never one to stop completely, Tina became very involved with local community organizations, serving on a number of Executive Boards. Looking to translate her extensive sales experience into the event business, Tina joined the Jersey Street sales team. Her international flair adds a refreshing element to the company and clients love her British accent.

Oh, and the question at left? About the polka-dots? Totally up to you. Just ask us.